# The Raise Plan: Salary Negotiation Kit for Every Professional

> The Raise Plan is a done-for-you salary negotiation kit: turn your job offer into a target number and a real counteroffer email in 10 minutes

Launch price: use code **CODE20** at checkout for 20% off — limited to the first 100 customers.

[The Raise Plan](/)

Free Tools
      [How It Works](/how-it-works/)
      [About](/about-us/)
      [Pricing](/pricing/)

[See Both Kits](/pricing/#moment-selector)

The 3 Numbers

# The salary negotiation gap: two people get the exact same offer. One leaves $15,000 on the table. The other doesn't.

The difference isn't confidence, luck, or a better resume. It's three numbers and one email, both inside this salary negotiation kit. Never negotiating costs the average person **$750,000** over a career. So this is how you stop being one of the 56% who never even ask.

[Get The Raise Plan — $59](/pricing/)
        [Try the free calculator first →](/salary-negotiation-calculator/)

Instant download · One flat price · Secure checkout via Stripe

Written by someone with 20+ years setting compensation budgets and approving raises as a corporate General Manager, not a marketer guessing at scripts.

Priya's real numbers, worked through in Chapter 7

Walk-away

$78,000

Decided before any pressure hits. Below this, she's out.

Target

$86,000

The researched number she actually expects to land on.

Opening ask

$93,000

8% above target. Room to move without losing credibility.

44%

of employees ever negotiate their offer at all

73%

of employers already expect a candidate to negotiate

$237,877

what a single $5,000 gap becomes, compounded over 30 years

The gap that never resets

## A $5,000 gap today isn't a $5,000 problem.

Every future raise, every bonus, every next job's opening offer gets calculated as a percentage of your starting number. Accept low once, and you're not just short today — this is exactly the gap the salary negotiation kit is built to close. You're short every year after, compounding.

Only **44% of employees ever ask** in the first place, even though **73% of employers already expect it**. The gap between those two numbers is where $750,000 over a career quietly disappears, one un-asked question at a time. So the real fix isn't more willpower — it's a salary negotiation kit built to close that gap before it starts.

Illustrative growth curve between the two calculated endpoints, not a linear guarantee.

[Source: ZipRecruiter labor economist Julia Pollak, via CNBC (2018)](https://www.cnbc.com/2018/12/18/not-negotiating-salary-could-cost-you-750000-throughout-your-career.html)

Ask, in some form

Accept the first number, every time

Myth vs. reality

## "I'll seem greedy if I ask." You won't. You'll seem normal.

Most people who never negotiate aren't protecting the relationship. They're avoiding a conversation they don't know how to have — the exact conversation this salary negotiation kit scripts out for you. Meanwhile, on the other side of the table, negotiating is already priced in.

But **73% of employers expect a counteroffer.** A reasonable ask isn't a risk to the job — it's a normal, budgeted-for part of the process you've been opting out of.

From the book, Chapter 8

## One sentence is the difference between $78,000 and $93,000.

This is the worked example of Priya, from inside the salary negotiation kit, illustrative and built to teach the 5-part structure, not a customer story. Here's the same offer, answered two ways.

✗ What most people send

"Thank you for the offer. I was hoping for something a bit higher if possible, maybe around $90-95k? Let me know what you think."

- ✗ No specific number — a range invites anchoring on the low end
- ✗ No evidence, no clear ask, reads as a guess instead of a case

✓ What Chapter 8 teaches

"Thank you so much for the offer. I'm genuinely excited about the opportunity to join [Company] and contribute to the growth team. Based on three independent sources of market research for this role in [city], the range runs from $80,000 to $88,000, and my five years of directly relevant experience, including leading two product launches that grew active users by double digits, puts me at the top of that range. I'd like to propose a base salary of $93,000. I'm confident we can find a number that reflects both the market and the value I'd bring, and I'm looking forward to getting started."

- ✓ One specific number, backed by named, checkable evidence
- ✓ Gratitude and a warm close — reads as collaboration, in under 30 seconds

Priya and every worked example in this kit are illustrative composites built to teach the method, labeled as such throughout — never presented as a customer testimonial. So this exact structure, and 11 more variations for every scenario, are in the full swipe file inside the salary negotiation kit.

Before the numbers below

## It was never about not knowing what to say.

You've read guides. You know the stats above by heart. And you still haven't sent the email. That's not an information problem — research on negotiation behavior has found that offering people a discount or incentive barely moves whether they negotiate at all. What moves it is confidence.

Here's the thing: this salary negotiation kit's real job isn't handing you new facts. It's handing you the exact words, already built, so there's nothing left to be afraid of when the moment comes.

The honest comparison

## A coach costs $2,000 to $10,000. A chatbot costs nothing and knows nothing about your offer.

But this salary negotiation kit sits in the gap between the two: more specific than a free generic script, a fraction of the cost of ongoing coaching.

| What you need | Free AI chatbot | Negotiation coach | The Raise Plan |
| --- | --- | --- | --- |
| Price | $0 | $2,000–$10,000 | $59, once |
| Knows your offer's real components | No | Yes | Yes |
| Gives you a specific target number | No | Yes | Yes |
| Ready-to-send email, word for word | Generic | Varies | Yes, 12 variations |
| Live human feedback on your specific case | No | Yes | No |
| Available at 11pm the night before your deadline | Yes | No | Yes |

Everything included

## Ten tools built to run your negotiation, not another ebook you'll never finish.

Ten tools, four files, one payment. Everything the negotiation needs, delivered the moment you check out.

01

### The Raise Plan Navigator (interactive tool)

Answer a few questions about your exact situation and the person you're negotiating with, and get your script, numbers, and close-out built on the spot.

02

### The 3-Number Compensation Calculator

Your walk-away, target, and opening ask, calculated from your actual offer, not a guess.

03

### The Negotiation Workbook (editable spreadsheet)

An Excel and Google Sheets version of the calculator, the 3-Number Framework, and the counteroffer email, plus a log to track the conversation as it happens.

04

### 12 word-for-word email variations

With a competing offer, without one, after a long silence — every scenario from Chapter 8, ready to send.

05

### Formal counteroffer letter template

For when more than one term is on the table at once and an email isn't enough.

06

### Achievement inventory template

The exact format for building a clear, dated case for your next raise conversation.

07

### The salary negotiation kit's 1-page cheat sheet

Every script in the kit, condensed to a single printable reference for the day of the call.

08

### The salary negotiation kit's 20-chapter strategy guide

The full playbook behind every tool above: new offer, raise, promotion, multiple offers, employer counteroffers, and the pushback scripts for every one of them.

09

### The Counter Rehearsal

A guided role-play for the eight pushbacks a live negotiation throws at you, each with what the other side is doing, the hold, and a blank for your own version, plus a one-page prompt card for the call.

10

### The Offer Comparison Sheet

Two offers priced side by side across all six components in dollars, with the four red-flag phrases to check, so you compare on what the offer is really worth.

Before you buy

## Who this salary negotiation kit is actually for

Match yourself against this salary negotiation kit. If you don't fit, we'll tell you why instead of pretending otherwise.

| Your situation | Fit | Why |
| --- | --- | --- |
| New offer, raise ask, promotion, or multiple offers | Yes | All 20 chapters map directly onto these four moments. |
| Salaried, base + bonus, formal offer letter | Yes | Exactly what the calculator and every script are built around. |
| Paid hourly | Partial | Scripts and pushback chapters apply to any pay structure; the calculator's math assumes a salaried package. |
| Freelance or contract, negotiating with a client | No | This kit negotiates employee offers, not client rates. Different leverage entirely. |
| $400K+ in equity, RSUs, or refreshers | No | Talk to a compensation lawyer or fee-only advisor. Equity has tax tradeoffs this kit doesn't cover. |

Not ready to buy?

## Not ready to buy the salary negotiation kit yet? Start free.

Four free tools, built from the same chapters as the salary negotiation kit — no payment, no commitment.

[### 3-Number Calculator

Turn your offer into a target, opening ask, and walk-away number.

Free, takes about 2 minutes — we'll email you the result.

Try it free →](/salary-negotiation-calculator/)
      [### Counteroffer Email Generator

Get a first draft of your ask in under two minutes.

Free, takes about 2 minutes — we'll email you the result.

Try it free →](/salary-negotiation-email-generator/)
      [### Should I Negotiate This? Quiz

Not sure if your situation is safe to push on? Find out in six questions.

Free, takes about 2 minutes — we'll email you the result.

Try it free →](/should-i-negotiate-this-quiz/)
      [### Interview Salary Questions

The 6 interview moments that quietly set your number before an offer exists.

Free, takes about 5 minutes — we'll email you the cheat sheet.

Try it free →](/salary-interview-questions/)

Before you buy

## Straight answers about the salary negotiation kit, no fine print you'll find later

What format is this, exactly?

Four files, not a folder of ten: the 20-chapter guide, one Toolkit PDF with every script and worksheet (cheat sheet, 12 email variations, the counteroffer letter, the achievement inventory, the Counter Rehearsal, and the Offer Comparison Sheet), the interactive Raise Plan Navigator, and the editable Negotiation Workbook. The Navigator and Workbook run the 3-Number Calculator for you. Delivered instantly by email, no app, no login, no account needed.

Can I get a refund if it turns out I don't need it?

Because delivery is instant and digital, all sales are final, with three exceptions: a broken link or missing delivery email (we resend your files, not a refund), a duplicate or accidental charge, or an unopened purchase reported within 48 hours of buying — all fully refundable. See our Terms and Conditions for the full policy. We've tried to answer everything on this page and in the comparison above so you can decide with confidence before you buy. If you run into a technical problem accessing your files, email [support@theraiseplan.com](mailto:support@theraiseplan.com) and we'll sort it out.

Is this legal or financial advice?

No. This salary negotiation kit is an educational and organizational tool. Outcomes depend on your employer, industry, role, and location.

Something went wrong with delivery. Who do I contact?

Email [support@theraiseplan.com](mailto:support@theraiseplan.com) and we'll sort out the technical issue directly.

Ready when you are

## Your next raise starts with the next conversation.

Every day you wait is another day closer to accepting whatever number lands in your inbox.

[Get The Raise Plan — $59](/pricing/)

$0

Free chatbot. Generic paragraph.

$2K–10K

Coach. Ongoing, not one-time.

$59

This kit. Once, forever.

The Raise Plan · theraiseplan.com · Educational tool, not legal, financial, or HR advice.

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