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How It Works

Three tools, one sitting, one number you can defend.

The Raise Plan comes down to three things: a set of three numbers you decide before anyone else is in the conversation, an email built on a five-part structure instead of a guess, and a 60-second video that walks you through both. Here’s how the pieces fit together, and where to try each one free before you buy the full kit.

Start Your Raise Plan Watch the 60-second walkthrough

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The short version

Three steps, in order.

  • 01Set your three numbers. Walk-away, target, and opening ask. Decided before any offer, any pressure, any recruiter call.
  • 02Write the email. Run your numbers through the five-part structure so the ask reads as a case, not a guess.
  • 03Watch the walkthrough. A 60-second video that shows both pieces working together, worth a rewatch right before the actual call.

Step 1 · Chapter 7

Decide your three numbers before the conversation starts.

Every negotiation in the kit runs on the same three figures. Set them in this order, and each one answers a different question a recruiter will eventually ask.

  1. 01Walk-away number. The point below which you say no, decided before any offer is on the table. Not improvised under pressure mid-call.
  2. 02Target number. The number you researched and would be satisfied signing at, backed by market data rather than a hunch.
  3. 03Opening ask. Set 5–10% above your target, so that if they counter down, you still land at or above the number you actually wanted.

Worked example from the kit (Priya’s case, an illustrative scenario used throughout — not a customer testimonial): walk-away $78,000, target $86,000, opening ask $93,000. Three numbers, decided in advance, before a single email got written.

Try the free 3-Number Calculator →
The Three Numbers framework: walk-away, target, and opening ask
Professional writing a counteroffer email using the five-part structure

Step 2 · Chapter 8

Turn those three numbers into an email that reads as a case.

Once your numbers are set, the kit’s five-part structure is what turns them into something you can actually send. Every counteroffer email and letter template in the kit follows the same shape:

  1. 01Gratitude. A genuine, brief thank-you for the offer — sets a collaborative tone before you ask for anything.
  2. 02Market evidence. The range from your research, stated as a fact, not an opinion.
  3. 03Personal evidence. The specific experience or achievements that put you at the top of that range.
  4. 04The ask. One clear number — your opening ask from Step 1, not a range and not a “something higher.”
  5. 05The close. A short line confirming you’re glad to discuss and ready to move quickly.
Weak “Thank you for the offer. I was hoping for something a bit higher if possible, maybe around $90–95k? Let me know what you think.”
No specific number and no evidence. It reads as a guess, not a case.
Strong “Based on three independent sources of market research, the range runs from $80,000 to $88,000, and my five years of directly relevant experience puts me at the top of that range. I’d like to propose a base salary of $93,000.”
Gratitude, evidence, one clear number. Readable in under 30 seconds.
The Five-Part Structure of a counteroffer email

This exact structure, and 11 more variations for competing offers, market-research-only cases, and follow-ups, are in the full email swipe file. Try the free email generator →

Step 3

Watch the two frameworks work together.

The explainer below walks through a live example: setting the three numbers, then running them through the five-part email structure to produce a real counteroffer. Watch it once before you open the calculator, and once more right before your actual call — it runs 60 seconds, so it’s a fast way to reset before high-pressure conversations.

A 60-second walkthrough of the 3-number framework and the counteroffer email it produces.

Not ready to buy?

Try the free version of each step first.

Every tool below is the free version of a step covered on this page. Run through all three before you decide — the full kit adds the complete guide, 12 email variations, the letter template, and the rest of the pieces from every chapter.

3-Number Calculator

Set your walk-away, target, and opening ask from Step 1. Takes 2 minutes.

Try it →

Counteroffer Email Generator

Turn your numbers into a first draft using the five-part structure from Step 2.

Try it →

Should I Negotiate This? Quiz

Not sure your situation is safe to push on? Six questions before you start.

Try it →

Interview Salary Questions

The 6 interview moments that quietly set your number before an offer exists.

Try it →

Ready when you are

Get the complete system, not just the free steps.

The free tools above cover the two frameworks on this page. The full kit adds the 20-chapter guide plus one Toolkit PDF holding every script and worksheet (12 email variations, the formal letter template, the day-of cheat sheet, the achievement tracker, a pushback rehearsal, and an offer-comparison sheet), alongside the interactive Navigator and the editable Workbook.

Start Your Raise Plan

Instant download · No subscription · Secure checkout via Stripe